Caleb Backe (MBA) is a certified personal trainer (CPT) and health and wellness expert on behalf of Maple Holistics. His work with natural product development has given him unique insight and expertise in regards to a number of critical subjects in the realms of health and medical practice. He has been featured and cited for his sleep expertise in a number of publications, such as Restonic, SleepNumber, INSIDER, Yahoo, Authority Magazine, and Maple Holistics. Caleb currently resides in New York City with his wife and pet ferret, JoJo.