Popular direct-to-consumer mattress company Casper has a new high-end mattress on the market called the Wave. This mattress is said to complement the body’s “natural geometry,” according to the company’s website.
This is Casper’s newest mattress since its launch in 2014. According to a story from Avery Hartmans at Business Insider, the Casper Wave was inspired by the company’s European customer base. “It was very clear to us very early on that Germans almost universally like a much firmer mattress than we sell here in the US,” said Jeff Chapin, one of Casper’s founders and the brand’s chief product officer, to Business Insider.
From the description of the Casper Wave on Casper’s website, the mattress actively mirrors the natural shape of your body at 36 specific points for deeper, more restorative sleep.
The Wave will come with a more expensive price tag. The original mattress costs $950 for a queen size, while the Wave retails for nearly double that at $1,850 for a queen.
“Because it’s a lot of new things, we had to piece together this really complex supply chain,” said Chapin to Business Insider. “It is a more expensive product — it costs us a lot more to make. In the grand scheme of mattresses, it’s not absurdly expensive, but it is more expensive than where we’ve been.”
The new mattress is made up of several foam layers: Flo Foam, Latex Foam, Visco Elastic Memory Foam, High Resiliency Foam with Polymer Network, and Support Foam with Contouring.
“We had a breakthrough when we decided we could change the surface of the mattress to better cradle and support these parts of the body. This would have the effect of aligning the spine,” said Chapin in a story from Fast Company.
Casper has seen big growth since its start less than four years ago. It reported $100 million in sales after its first full year in business and the company is currently valued at more than $500 million.
